Following the modern NBA almost demands a degree of social-media savvy. As info breaks daily on Twitter and other channels, often directly from teams, players and plugged-in reporters, following the league on a nightly basis is more streamlined than ever, but also requires viewers to keep up. As discourse reverberates surrounding in-game events, there’s an increasing need to see for yourself, re-share and chime in.
The league has taken new steps to facilitate that process. You might have already noticed the velocity at which highlights beam out nightly, that a massive quarter from Steph Curry can be made available in a matter of minutes.