The NBA is one of the most–if not the most–technologically advanced leagues in this day and age. 2015 was a huge year for the league, with individual teams and The Association as a whole utilizing different technologies to improve the player and fan experiences.
Here are the NBA tech storylines from 2015 that will continue to impact the league as it enters the new year.
1. Powerful Social Media Presence
The NBA is regarded by many to be the sports league with the best social media presence. Go on your favorite social media site, and you will almost definitely find an engaging NBA account for every team. And they are no rookies on these sites either: this year, the NBA became the first league to make it to 1 billion loops on Vine. This shows they aren’t just focusing on the major platforms like Twitter and Facebook, where they of course have a strong presence as well.