IBM partners with Tom Watson as Virtual Reality and 4K Feeds go Live

Given the company’s partnership with The Masters and its Watson artificial intelligence platform, it was only a matter of time before IBM partnered with Tom Watson.

For this year’s annual golf competition at Augusta National Golf Club, IBM – the official technology partner of the Masters – is teaming up with the golf legend as he competes in his final Masters tournament.

IBM Watson, the company’s cognitive technology platform, will be spotlighted in new advertisements that run this week which feature an analysis of Tom Watson’s Masters performance through the years. The idea is to show golf fans how IBM’s technology can be used to garner deep insights from on-the-course performance.

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